The Didgeridoo is a wind instrument originating in Arnhem Land, Northern Territory, Australia and it may be the world’s oldest musical instrument, over 40,000 years old. Traditionally it was made from eucalyptus tree trunks, but if you are in the market for a Didgeridoo in 2018, there is a large variety of materials to choose, from glass, leather, hemp, plastic, solid timbers carved, to hollowed cactus stems. This instrument doesn’t limit the way you play it, quite the opposite, is the most versatile musical instrument in existence. Simone Vincenzi plays to his own strengths, in a truly authentic way, like everything else he does in life.
Simone Vincenzi, known as The Experts Strategist, is the co-founder of GTeX, Forbes and Huffington Post contributor, TEDx speaker, Host of the podcast Explode Your Expert Business, author of 3 life-changing books. Simone is passionate about turning experts into authorities.
Fed up with the dirt of the personal development industry that no one talks about, he believes in changing the industry through the creation of a supportive and authentic community of experts, helping them to become authorities in their field. During the last 6 years he transitioned from working in the catering industry to building a multiple 6 figure expert business. Simone cannot live without 3 things: Speaking, basketball and playing his Didgeridoo.
What are the Steps you took to Grow Your Expert Business?
My years at GTeX opened my eyes to the fact that when you start your business, it’s difficult to get clients. No one knows you and very few trust you. But then you reach a tipping point. You make a name for yourself and getting clients becomes pretty easy.The question is: what makes the difference between experts that chase clients and experts that attract clients?
There are four fundamental principles applicable to each business owner when it comes to growing an expert business. You can convert more clients and grow your business exponentially. when you follow these steps.
The first step is to Know Your Audience. It doesn’t matter how skilled you are at doing something if the skillset you possess does not solve a problem. Without a product that provides a solution, you don’t have a business. Identify your audience. Study their wants and preferences, and the niche between those desires and the available products. Think of a good or service that would bridge that gap.
Second step is to design a Signature Program. The first question investors will ask you is ‘what does your company produce that I cannot find elsewhere in the market?’ This distinction is what makes you stand out to the consumer market; it’s your intellectual property, the one thing you can give your clients that other businesses cannot. When you identify your firm’s distinctive quality and tailor a program or product around it, you elevate the chances that consumers will pick your brand over another in the market.
The third step is Marketing and the next step is Master Conversion. How do you ensure maximum conversion in your business? Giving special treatment to your clients; showing them what they would gain from buying your product; pointing out your products’ advantage over others in the market.