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For growth-minded business owners, local success is not enough. Is it a business plan that takes your business global, or there is more to your business expansion?

Going Global Without a Plan

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In this article

By Dr Marina Nani

Editor’s Letter – Limited Edition

Taking your business global is a congruent and complex process that starts with understanding yourself, your competition, your clients, actual market trends, and the ethos behind your drive.

I remember flying back from Singapore and reading Globalisation and the Roman World by Martin Pitts and Miguel John Versluys, on my return flight from a 1000 days book tour.

This book brought a shift in my life after returning to my London home and enriched my understanding about globalisation, from the Roman Empire’s heritage, economics, consumption, urbanism and migration. You might think that going global is about the flows of ideas, products, markets, people and their creative genius, but, in fact, is about creating meaningful connections.

Connectivity is the point of origins of globalisation but before your departure you must make yourself attractive to yourself and to the world you want to serve. If the idea of going global sounds like an attractive option, start asking yourself, what could attract the world to your idea? I guess, now is the time to give me a frowning look if you are one of the people who believe in a “vision board” to deliver your dream life just because you placed an “order” with the Universe for it. I would say that going global is not optional and it is happening with or without your Solution.

While everything happens always first in your mind, taking your business global is a congruent and complex process that starts with understanding yourself, your competition, your clients, actual market trends, and the ethos behind your drive.


What do you see when you look at the local reality and what can you see when you imagine a better reality Globally?

Big ideas are contagious, and making sure they serve the greater good, is just the beginning of the story. What drives the creation of ‘translocal’ consciousness in everyday life?

This spring, more than 950 leaders in higher education, business and government from 85 countries, attended the British Council’s 13th annual Going Global conference, in Berlin.

Sir Ciarán Devane’s definition of going global summarised ‘Going Global’ as the moment when “people helping to solve the problems of the world got together because no single country could do it alone.”

Thirty years since the fall of the wall, the going global debate raises concerns about artificial intelligence and how we could become too dependent on technology and lose our ability to solve day to day problems or organise our lives, or how latest techs’ inappropriately use could be detrimental to our mental health and wellbeing. But who can stop the Unicorns creating more successful start-up techs solutions?

Over 650 million people are suffering from mental health issues worldwide. There are 10 European start-ups with the goal of revolutionizing mental health that we’ve met in Barcelona. You noticed, we talk about Europe, and the 1,100 founders, investors and start-up enthusiasts joining us at the EU-Startups Summit, do not focus on borders and walls, but forging ahead creating global solutions.

First week in June at the Startup Grind Europe, the flagship Conference, we seen almost 3,000 entrepreneurs, investors and business leaders from all over Europe who came to London to learn from a strong line-up of speakers and network with each other. Juan Carlos Cante was telling Sovereign that we are changing the world.

What does it take to go global? Connections come in three waves of emotional intelligence: networking, learning and inspiration.

Founder Dr Nani is the Founder of Sovereign Magazine. She is also Editor-in-Chief of Sovereign’s sister publication, Rich Woman Magazine. Passionately advocating for Social Edification, Dr Marina Nani is coining a new industry, MAKE THE NEWS ( MTN) with the aim to diagnose and close the achievement gap globally. Founder of RICH WOMAN SOCIETY™ Marina believes that there is a genius ( Stardust) in each individual, regardless past and present circumstances; “not recognising the talent in each individual, leaves our society at loss. Sharing the good news makes a significant difference on your perception about yourself, your industry and your community.”

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