Keeping people engaged for longer on your website isn’t just about gaining more sales (although that is hopefully an advantage too). It also helps your rankings with Google if people stay on your website for longer than your competitors’.
Hiring a freelance copywriter to write unique and engaging content is a good start – but what else can be done? Video is an increasingly popular option. If you have an interesting, informative and above all relevant video on your site that people will watch, they will stay for as long as the video lasts, giving you vital extra minutes of their time. Why not speak to a copywriter about writing a script for a marketing video that will tell people all they need to know about you and your business? The script for the video will also be able to explain succinctly why the visitor should buy from you – whether you’re selling a product or a service.
Video is great because it tells the watcher exactly what you want them to hear about your company without any confusion. It can also show off your personality. The advantage of this is that it can make you seem more human, and people love to buy from others just like them. Use expert copywriting services to get your message across in an accessible and friendly way.
Is Humour A Good Content Idea to keep people looking?
Web copywriting services range from blog posts to website content and more in between, such as sales letters, email and online brochures. Copywriting incorporates so much when it comes to marketing material that it is almost impossible to manage the work without hiring someone who specialises in writing.
Is humour a good idea when it comes to marketing, though? Does it work, or should it never be tried? If you intend to use humour in your marketing, it is best to look specifically for a writer who can focus on the type and tone of copywriting services you need. A freelance copywriter should be able to show you examples of relevant writing, if this is the niche that they specialise in.
To address the original question, though, is humour appropriate? The answer is yes – if it is suitable for your company and your product. However, if you’re putting together an official document, humour won’t work. You will need to use the likes of https://www.templafy.com/ and ensure everything is structured right.
Humour can work well in some cases because it can be surprising if you can make sure your customers don’t see the twist or punchline coming; because it is memorable; and because it makes your company seem more likable and human. Robots and big corporations don’t laugh. They don’t make jokes. But people just like your customers do. It is a good ice breaker.
The same information can be given in both serious and comedic ways, but studies show that the comedy version is the one that sticks, even if the information given was exactly the same. And because not everyone can do it, getting your humour right will make you stand out from the crowd.
Today in our newsroom we had an online content workshop to help our writers publish their own content online. Seems that we will run more workshops each month. Stay tuned!