Very often the first impression your customers get of your product (and your brand), comes from the packaging it’s wrapped in. And as we all know – first impressions really count.
So it’s important to take your time, and design the most distinctive, memorable and functional packaging for your product possible. But what are the key factors you need to consider in your design, and what will promote your product most effectively?
If you’re looking for some handy tips on packaging design to blow your customers away, check out the list below for ideas, and let your imagination run wild.
Think About Your Customer
Fundamentally, your packaging should be designed to deliver your product safely and elegantly to its destination. However, it’s also crucial to consider your target audience, and what kind of design might catch their eye.
Are they younger or older? Will they be looking for something functional and traditional, or something new and exciting? What else is on the market in this area, and how will your product serve a different demographic? How is your customer unique?
Picking a brand is like choosing an outfit – customers want something that fits in with their lifestyle, and your packaging is a great way to define your product’s place in their routine.
Environmentally friendly packaging solutions are more popular than ever, and many customers will now choose a product based purely on its ethical value over anything else.
So if you can find an ethical alternative that serves the job just as well, it’s smart to make the switch. Generally speaking, limit materials to the minimum, aim for recyclable or biodegradable materials where possible, and avoid designs which could cause harm to the environment or animal life.
Another brilliant way to provide ethical packaging, is to use reusable containers which the customer can keep permanently. Packaging like flat bottom pouches have become popular for food items, coffee, pet-food and tea, as they keep contents air-sealed and dry, and can be used time and time again.
Be Original, and Make It Personal
With highstreet stores, shopping malls, independent shops, multiple competing supermarket chains and ecommerce all booming, the market has never been so oversaturated with consumer options. Put simply: your product has to stand out, or it’ll get lost. And packaging is one of the best ways to make your mark and catch your audiences’ attention.
Go big. Go bold. And go beautiful. Distinguish your packaging from your competitors by thinking outside of the box (literally and figuratively!). And most importantly – add a personal flare. Where does your product come from – can you incorporate the location into your design? Are you an independent business – how can you highlight this?
Find ways you can inject some personality into your packaging, to help you stand out in the crowd.
Simplicity Is Key
Sometimes a clear, simple message is all you need to communicate.
Don’t over-complicate with busy images and tons of text. What does your customer need to know? What is at the heart of your brand? What image do you want to leave them with?
When the product speaks for itself, be bold: opt for minimalism.