When you launch a startup, the last thing on your mind is “low grade” technology. Tech is fantastic, and the advancements never seem to end, which is why you want as much of the good stuff as possible. Whether it’s the latest in accounting software or cloud computing, you want to boast the best features in the industry.
The draw of quality technology is obvious for everyone to see. However, the fact that software and hardware are new doesn’t mean they’ll be to a particular standard. As a result, it also won’t guarantee success for you or your business. This is where the tools that appear to be basic come into play. Typically, they fill in the gaps that are created by modern tech. So, poetically, they can make the company more high-tech as they maintain efficiency and productivity.
Here is a selection of the ways low tech equipment will boost your processes, and why you need more of it in the workspace.
Affordably Enhance Safety
As the boss, the buck stops at your desk. So, that means you must take steps to ensure everybody who works or steps foot in the office or factory is secure. Everyone has an expectation of safety when they go to work. Whereas modern technology has made big improvements in this area, there’s no doubt that the cost prices businesses out.
In short, it makes top-notch health and safety exclusive. A platform trolley provides a high level of security without breaking the bank. Thanks to the robust mesh, workers can perform tasks efficiently without the fear of injury. A trolley also prevents damage to goods, which is as important as you must strike a balance between employees and products.
When the latest trends make your business less secure because of the price tag, you can rely on simple-yet-effective equipment.
Provide A Constant Connection
Let’s be real – an internet connection is vital to success in the 21st-century. Today, it’s almost impossible to gain a foothold in any industry without a digital presence. And, that only includes marketing tactics such as PPC and SEO. Currently, companies lean on the internet to connect them to customers and allow them to make sales and conversions.
While the web has made it easier to launch an SME, it also means putting your eggs in one basket. What happens when you experience downtime? The answer is straightforward – you start to leak money. If you can plug the hole quickly, your whole year could be ruined. Thankfully, a fax machine works via an old-fashioned phone line. Therefore, you can respond to customers and clients to make sure they are aware of the situation.
Sure, it’s a short-term solution, yet it could salvage the remains of what custom is left.
Low Tech Is In Demand In A Crisis
When a crisis hits, and it will, at some point, the business needs to respond. Otherwise, the lack of sales coupled with crippling debts and significant overheads will lead to bankruptcy. For those wondering who is in a better position, it’s the companies that exploit “low grade” tech.
To begin with, utilizing cheap and affordable tools means that your expenditures are already low. The amount you have to find to cover your monthly costs is less, which should give you a better chance of staying out of the red. Also, the demand for basic products and services is high in these situations. Customers don’t want the latest release that costs hundreds of dollars because they must cut back.
Instead, they want the “essentials” that will get them through the crisis. Some brands will serve high-end clients, but they’re in the minority.
The Effect Is Significant
Online marketing has a reputation for being able to hit a wide and varied range of people. And, this is the case when you think about social media platforms and how there are zero geographical boundaries. Get your marketing to go viral and brand awareness will skyrocket.
However, there isn’t only the issue of connectivity – you’ve got to stand out from the crowd in a saturated market. Offline advertising techniques, such as a business card, instantly make a powerful impression. As well as making eye contact and tweaking your body language, a face-to-face meeting is more memorable. After all, you consume posts and ads all the time, yet you won’t shake many hands!
High grade tech has benefits that you should be aware of, too. Still, there’s no need to rely on it, not when basic technology is incredibly powerful.