Social media is expected to achieve 3.02 billion active users per month by 2021, and numbers don’t lie. This is one-third of the world’s population. So, it’s clear that social media includes more and more of the world’s community.
This also means that it is absolutely essential for your business to focus on creating a powerful brand presence on social media in 2020. Otherwise, your customers may choose your competitors over your business.
It’s an intriguing reality for the modern-day business owner, even though, truthfully, the value of having a social media presence was never questioned.
This article focuses on approaches to using social media to boost your business. To help you, we’ve put together a list of proven ways that can help you capitalize on the power of social media.
1. Provide shareable content
Whenever you publish content that provides value or inspires people, there are greater chances that your followers will share it. Shareable content supports you in organically attracting more followers.
What makes every piece of content shareable? First of all, it has to be visually appealing, it has to be practical, and most importantly, easy to relate to – otherwise why would you share something on your personal feed if it doesn’t define you?
Here are some of the most engaging types of content you can share on social media:
- Engaging articles (how-to guides and actionable tips)
- Client testimonials
- Expert interviews
- Behind-the-scenes stories
- Case studies
- Inspirational posts
- Funny memes
- Product reviews
2. Consider hosting contests
Hosting contests is one of the most powerful ways to boost user engagement on social media. It can also assist you in catching the eye of new audiences.
The secret in this approach is to provide something that your audience will find relevant so they will engage with your brand. If you manage to successfully target the interests of what you deemed as your ideal customer, hosting contests can be a stimulating way to appeal to them and, thus, to get good business leads.
You could be using the “like/ comment/ share to win” strategy, “tag a friend to get a chance to win”, start a “best comment competition”, create a hashtag challenge and so on. Whatever the contest’s prize might be, this might be also a good way to increase your email list.
Though expecting an immediate sale is a bit unrealistic, you can see your efforts produce good results as a bit of time passes.
When users enter a competition, they do so with the more or less stated intention to win. With this desire, they may even consider purchasing the product or service anyway, even if they don’t win.
3. Run paid ads
For better results, you should always monitor the performance of each of your social media posts. This will help you identify your top-performing content. Since those posts performed so well, you can even boost the reach of these posts through paid ads.
This strategy can generate more engagement, drive more traffic to your website, and enhance brand awareness. You can even outsource this to experts that will optimize your budgets and get you a positive ROAS (return on ad spend).
The following tips will help you get the most out of your paid social ad campaigns:
- Employ social proof
- Add compelling calls to action (CTAs)
- Use high-quality, attractive images
- Analyze consumer psychology
- Pick colors, themes, and messaging carefully
- Run targeted campaigns to fit the needs of specific consumer groups
- A/B test various versions of your social ad
4. Practice live videos
To engage with your followers in real-time you can also host live video sessions. When you answer their questions or share a few behind-the-scenes stories it creates a special moment with them.
You can also take this opportunity to inform your audience about the milestones that have been achieved and celebrate your success together. During the live video, you can show them the appreciation you have for all of their support.
Here are a few great ideas you could tackle in your live videos:
- Presentation of a new product and its features
- Tutorials to teach your followers something new
- Livestream from an event
- Q&A sessions with your audience
- Behind-the-scenes stories
5. Leverage the power of influencers
There is maybe a no better way to increase your brand’s reach and engagement other than associating with the top influencers in your niche.
Consumers favor trusting content created by influencers more than conventional content – either organic or paid. They assume that influencers are honest about their opinions while taking the time to connect and engage with their followers.
People not only trust but also listen to the recommendations of their favorite social media influencers. That’s why the right influencer collaborations can increase sales and revenue for your business.
6. Never underestimate a compelling CTA
Powerful and well-placed CTAs can motivate your prospects to make the next move through your sales funnel. You should maintain your followers engaged by tactfully reminding them to “learn more” or “shop now.”
It is essential to ensure that the CTAs you include in your Social Media posts and ads are relevant to the demands and interests of your audience. Ultimately, customers will only consider what you offer them.
Strive to stay true to your followers. Unethical practices like using “learn more” as a CTA to drive a sale are better to be avoided. In such cases, it is most beneficial to ask users to “buy it now.”
Just think about, unless you call for action, the likelihood of it to happen is low. That’s why clear call to actions placed strategically can incentivize people to take the action you want them to. Here are some of the most successful CTAs that brands use:
- Buy now
- Sign up
- Learn more
Although, if you want to add a touch of urgency to encourage users to take quick actions, you can either use FOMO (fear of missing out), time-limited offers or give an incentive such as an offer or a gift. You can apply CTAs such as these:
- For a limited time only
- Offer expires on a specific date
- Buy now and claim your gift
7. Maintain a schedule for your social media posts
There is always a right time to post for every social media platform and different niches.
The practice of scheduling your posts ahead guarantees that your content reaches your audience when they’re active on these platforms. This will boost your content’s reach and engagement rate. Not to mention that it can also assist you in posting consistently and over the weekends too.
Tools like SocialBee can help with social media scheduling, so you can focus on growing your business instead of posting individually on all your social profiles.
Social media is abounding with potential.
If you were unaware of the potential these social media marketing techniques hold, now you know the power behind them. The key to using social media in order to stimulate sales is in the willingness to try new things until you find what works best for your brand.
Just keep in mind: not all types of content or strategies suggested will work for your business. Try some of them, learn from your experiences, and never stop making improvements also by staying updated with what’s trending.