The COVID-19 pandemic and the subsequent lockdown have likely dealt a savage blow to your business. Yet, somehow, you’ve managed to pick yourself up, dust yourself down and start planning your counter-attack. As the gears of commerce grind tentatively back into action now is the perfect time to start gathering momentum and thinking about how your business is going to bounce back stronger than ever before. While you may still be feeling winded, bewildered and unable to see anything remotely resembling a bright future, there are lessons to be learned and opportunities to be mined in the wake of this crisis.
Whether you’re preparing your existing business to resume normal operations or starting one up from scratch, there are unique opportunities to be found that could help get you off to the best new post-lockdown start…
Your customers are feeling vulnerable. Be there for them!
It’s true that consumer confidence is very low right now. However, a little empathy goes a long way. Consider why so many of your customers are slow to trust you (or your competitors) during this difficult time. Some will have lost jobs. Most will have lost income. Your marketing needs to come from a place of sincerity and compassion. Not only do you need to present them with great deals that will help them to make significant savings, you need to demonstrate your commitment to them. Show them that you’re on their side and dedicated to making this difficult time easier for them.
Show your team just how much you care
Your employees have had a tough time of it. They may be apprehensive about returning to work. This is your opportunity to prove yourself worthy of their ongoing loyalty. Show them how much you care and double down on your investment in keeping them safe, engaged and motivated at work.
Whether this means investing in Digital HACCP compliance solutions to ensure a hygienic workplace, providing masks, COVID testing and contact tracing, doubling down on employee training and development or investing in an employee recognition platform it’s time to give your team the care and reassurance that they need.
Reduce overhead costs by keeping your workforce at home
While there are lots of ways within the workplace to show your employees how much you care, there may be some who prefer to stay at home. They may have found that they’re actually more productive at home and better able to manage their work / life balance. Allowing them to continue to work from home on a full or part-time basis may benefit you too. Fewer employees on the premises means lower operational costs due to less energy / water / consumables use. And because they’re not commuting to work (or at least commuting less) it also reduces your business’ carbon footprint.
Take advantage of low interest rates
Finally, thrift is important in these uncertain times. But with interest rates plummeting in recent months, now might be a good time to look into financing new business equipment or perhaps mortgaging a new premises. Why not turn the low interest rates to your business’ advantage?
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