Search engine optimisation is a digital marketing strategy that increases your website’s rankings on SERPs (search engine results page). This marketing technique helps to improve the quality/quantity of traffic on your website, increase your online presence, and give you the edge over your competitors. Without SEO, your website will exist in a vacuum on the internet. Nobody will be able to find your webpage unless they have a direct link. If you are new to the digital marketing scene and lack a bit of confidence, then this simple guide is perfect for you. Keep reading to find out some different ways to improve your company’s SEO.
Hire a Consultant
Before you can do anything to improve your SEO, you first need to identify what is wrong. Anyone who isn’t an expert in search engine optimisation will struggle to do this effectively. That’s why we recommend hiring an SEO consultant. These business professionals know everything about SEO, including the latest findings and most cost-effective strategies. A consultant will analyse your website and SEO strategy, highlighting what is good and where there is room for improvement. Businesses like James Taylor SEO also provide their clients with specialist training, empowering them to tackle their digital marketing strategy themselves.
Write a Blog
Blogging is highly effective at improving a company’s SEO, for several different reasons. For starters, blogs can be publicised across all your media channels, creating more backlinks to your website. Your blogs can also help you to optimise your website for more keywords. If you weren’t aware already, keywords are phrases that customers might type in on search engines (like Google and Bing) to find the products/services related to your business. People who want to invest in new bike equipment, for example, might search for ‘cycling helmets.’
HTML can sound pretty intimidating, but it is really quite simple and easy. What’s more, it makes a massive difference to SEO. Readers cannot see HTML – it is exclusively for search engines to use, so they can determine what your webpage is about and how it should rank. You will want to include your keywords at the start of every HTML tag you create. Some examples of HTML in SEO include meta titles (what you see at the top of a webpage), meta descriptions (what you read when you first see a website on a SERP) and alt image attributes (keywords attached to the images on your website).
Regular and Relevant
If you want to improve your company’s SEO significantly, then you need to be consistently producing new content. If you don’t have regular posts (like blogs), then your competitors may overtake you once more. As well as this, make sure that all the content you are pushing out is highly relevant. Search engines (and customers) don’t take kindly to posts that aren’t related to the question they want answers for.
We hope you that have found this simple guide helpful. Keep educating yourself on SEO and you will get to grips with this digital marketing technique soon enough.