Business Coaching: A Practical Guide To Advance Your Company

Business coaching is vital for your company’s and employee’s performance and productivity. In today’s digital world, our way of working is constantly changing and evolving, which is why it’s essential for business coaching to be an integral part of every organisation’s management and development programme.

What Is Business Coaching?

Business coaching is a process designed to get the best performance out of your workforce or business. An effective coach will use a mix of communication techniques to help people improve their operational performance and how to create their own proactive solutions to problems. As well as building and enhancing existing skills, business coaching will also introduce new skills and teach individuals how to use those skills in the future, boosting productivity. Harnessing coaching and implementing it effectively throughout your company will help your employees and management teams handle changes within the organisation or industry with ease without the changes impacting time and productivity.

Types of Business Coaching

Understanding what business coaching is and how it can benefit your company is only the first step to developing a more effective workforce. You also need to know what type of business coaching your company will benefit from and how you will implement it across your organisation. 

There are three main types to consider for your company when it comes to business coaching; executive, performance and life coaching. Many businesses also execute a combination of coaching styles to achieve the best results, as well as investing in business coaching courses to develop staff in-house who can use their business coaching qualifications from companies like BCF Group to continue to strengthen the company.

Executive coaching is tailored for your companies directors and management teams as they handle a lot of responsibility in their day to day tasks that can have a significant impact on the stability of a business. The day to day responsibilities can involve many difficult or unpleasant duties, such as handling redundancies on a large scale. These responsibilities can give the workforce of your company the impression that directors or management teams are cold, uncaring and out of touch when making decisions in the boardroom. The reality is that they do care and that no one likes having to make those hard choices, and having an executive coach can help your directors and managers cope with the pressures of having to undertake the more difficult duties of the role. Executive coaches will develop your company’s leaders skills and guide them through processes to help them communicate with their teams when making tough decisions. 


Performance coaching is designed to deal specifically with an individuals performance at work by helping them rise to their full potential and drive the company forward as a whole. Without coaching, staff can become unhappy and stressed in their roles which can be a direct cause for underperformance; this discord can spread throughout an office and drag the performance of entire teams down with it. By investing in performance coaching, your employees will feel supported during stressful projects and duties, which will drive their performance up and have them operating to the top end of their abilities.

Life coaching in a business can be hugely beneficial for the happiness of your employees and, as a result, the productivity of your workforce. This form of business coaching focuses on your staff’s aspirations outside of work, such as improving fitness and how having success in their personal lives can contribute to better performance at work. While many personal goals outside of work have little impact on your company, helping your employees achieve these goals will result in a more effective workforce as the skills they learn during life coaching can also be applied to their work.

What Are The Benefits?

Coaching is a fantastic tool for your business to create engaged, productive and fulfilled employees, management and directors. An often underutilised tool, business coaching is perfect for all levels of an organisation. 

One of the primary uses for business coaching is to help staff adapt to changes in the company or industry. Whether these changes are due to technological developments, organisational re-shaping or shifts in consumer behaviour, changes in job roles and responsibilities can be a challenge for your staff. Coaching can help mould how your employees see change, shifting their mindsets from a negative perspective to a positive one by removing the fear and helping them to understand that change is good for their career development.

Business coaching helps to build confidence and teaches individuals the skills they need to become more effective in their roles, ultimately improving productivity and performance. This is especially beneficial for those leading or managing teams, as when the manager or team leader becomes more effective, the productivity for the team as a whole improves. When a company offers coaching or develops a team of in-house coaches, it sends a message to their employees that they are valued; this, in turn, helps staff to feel motivated and engaged within their roles. The newfound confidence and motivation of your employees can help them tackle complicated projects or difficult situations with ease that they may have previously struggled with, improving the output of their work and developing better working relationships within their teams.

Business coaching is a fantastic asset when assisting employees returning to work following a break; this could be due to sickness, maternity, bereavement, or any number of reasons why a staff member would need extended leave from a company. It can take several months for those returning to the workplace to feel as though they are part of the team again; for some, it can take just as long to work to the best of their ability again. Utilising coaching to create a stress-free and smooth transition back to work can help ensure that the process doesn’t knock the employee’s confidence or motivation as they readjust to working. 

Business coaching will help your staff developing the skills to focus and not becoming overwhelmed by tasks. Still, it can also give your company the opportunity for brainstorming ideas with an outside perspective which can create more creative ideas for your business to use.

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Darie Nani

Blogger, developer and business mentor.

Articles: 228

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