Evolving As A Company: How To Expand At The Right Time

No business will stay the same forever. If they did, Netflix would still be renting out DVDs through the post. Evolution is natural and could lead to expanding opportunities. This could mean creating new products to launch, or even finding new locations to open up into. 

Market Research

Timing your expansion right will be key, which is why you should be looking at all different types of marketing, and conducting market research ahead of time. You will be able to find out what your customers want, and how much they would be willing to pay for it. If you’re scouting locations for an expansion, then you should ensure it’s somewhere easy to get to and accessible. 

Business To Business Relationships

When looking to grow, it will benefit you and your business to find other likeminded businesses to work with, through partnerships. New business partners offer new opportunities for you to work with, which can benefit both your business and the partners.

Expanding your organisation comes with risks, as you would expect, but if you get it right then you can reap the rewards. Business partners can come in different shapes and sizes, depending on what industry you work in, and which industry you wish to work with.

One industry that you could look into is the delivery industry. Your products will need to reach customers, and through an effective partner such as Mango Logistics Group, you will be able to take advantage of next day and international deliveries, allowing the products to arrive promptly. This business specialises in fast turnover, from holding the stock for you to getting it shipped out anywhere in the world as soon as possible.

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Business relationships such as this will be vital to your organisation as you start ramping up production and expanding into new areas. Consider attending industry events too, so that you can speak to other businesses that could benefit you. 

Brick Versus Online

When it comes to expanding, one of the questions that many businesses struggle with is the decision to expand online, or in person. Of course, online will usually be cheaper to expand into, but you could find it hard to make people aware of your business due to the amount of competition that already exists.

If you instead evolve into a physical space, you will be able to directly appeal to those in the area to choose your business. There are advantages to either side, which just means you will need to work extra hard and consult your team to help make a decision.

New Products

Expanding doesn’t just mean finding a new place to operate, it also means you could be launching a new product, or looking into a new market. There are different ways you could help this new product launch such as adding something new to a concept you currently have, which can be a fun experience for the team.

If you have been conducting market research, then you should have a pretty good idea of what your customers want. Make sure that when you’re launching a new product, that people will be aware so that they flock to you.

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Darie Nani
Blogger, developer and business mentor.
Articles: 181

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