Any business needs new customers, both to grow and to ensure that it covers itself in case existing clients stop ordering.
As such, marketing is a key part of sales, and over the years, businesses have come to combine the two in a strategy known as lead generation.
Lead generation is the process of identifying and engaging with potential clients and getting them to engage with your organisation.
While there are many online platforms to help you generate leads, one of the best places to begin is your own website.
Here are some practical ways that you can use your site to generate leads and help you to expand your business.
First Impressions Are Vital
When a visitor lands on your website, they should be greeted by an inviting homepage that showcases your business’s values. If your website looks old, data or poor-quality, then visitors might not think that your business is professional and will quickly look elsewhere. As such, the first step to using your website to generate leads is to make sure it reflects your brand and shows it in the best possible light. Find a branding agency with an enticing homepage that proves its design prowess, like Rebus Design. Their website is bold and inviting, so you can instantly see that they have the creative skills you need.
Create Quality Content That Resonates
Content is key to lead generation and conversion, so you need to make sure that you craft unique and intriguing content if you want to generate leads on your website. Content doesn’t just have to be written articles; it can also be videos, reels, how-to guides, whitepapers, podcast episodes and more. So, you can find innovative ways to engage with your clients. Consider researching what your competitors are offering and then trying to produce content that will outrank theirs and engage your customers. This approach will also benefit your SEO and help you to attract even more potential leads to your site.
Put Calls To Action On Every Page
In some cases, users might skim read your content or leave your website if they’re not feeling engaged, particularly if they have to go through several pages to find your contact details or sales information. As such, you need to try and hold their attention and give them a way to skip to the end of the process and contact your company. You can achieve this by putting calls to action on every page and including your contact details or a contact form. This approach will ensure that readers always know where to go and who to ask to get them on the road from prospective to paying customers.
Offer Deals To Website Visitors
If you want to optimise your calls to action for lead conversion, you should consider offering time dependant deals. Using a banner advert, you can highlight a limited-time deal that visitors should consider. A deal with a time limit on it will encourage users with the promise of money-off your products and solutions while also making them more likely to convert into a customer quickly.