What Winemakers Must Do to Survive and Thrive in the Digital Age
The wine industry, with its rich heritage and cultural significance, stands at a crossroads. Post pandemic, shifting consumer behaviours and increasing emphasis on sustainability, winemakers must adapt to not only survive but also to thrive in an evolving market. We explored recent trends and expert insights to provide strategic recommendations for winemakers. Wine in the Digital Age and E-commerce Post Covid-19 pandemic lifestyle has accelerated the shift towards online shopping, significantly impacting the wine industry. With Americans ordering around 8.39 million cases of wine, valued at approximately $3.7 billion in 2020, marking a 27% increase from the previous year, it’s…
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