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Brigitte Lawler

Brigitte Lawler is an international speaker, best-selling author, founder and CEO of LEGEND SA. She is on a mission to bring inspired ideas to life by building businesses that matter and thrive in this new economy. The need for innovation in business is more important than ever, and LEGEND ensures your business remains relevant in today’s modern landscape.

Redefining Business Success: The Sport of Business

We get emotionally invested in the character of a team. In business we do the same. Brand loyalty has little if anything to do with the financial performance of a business. What makes our customers loyal to us is only partly to do with the quality of our products and services. It is more to do with the outside perception of how a business conducts itself. Increasingly, the values of a business are important to the market.
We get emotionally invested in the character of a team. In business we do the same. Brand loyalty has little if anything to do with the financial performance of a business. What makes our customers loyal to us is only partly to do with the quality of our products and services. It is more to do with the outside perception of how a business conducts itself. Increasingly, the values of a business are important to the market.