Business

Ethical Consumerism’s Impact on Brands

What the Ethical Consumerism's Impact on Brands?

It is no longer enough for companies to simply sell products; they must also align with consumers’ values and ideals. As Harvard Business Review aptly put it, “Ethical Consumerism Isn’t Dead, It Just Needs Better Marketing.” What is the influence…

X/Twitter Forced to Rebrand After Losing Trademark Battle to TiPJAR

TiPJAR, a pioneering cashless tipping platform, secures a landmark victory against social media giant Twitter in a fierce trademark dispute. The Munich Court's ruling not only reaffirms TiPJAR's exclusive rights to the "Tip Jar" name but this David vs. Goliath legal battle underscores the importance of intellectual property rights, even for small start-ups.
TiPJAR, a pioneering cashless tipping platform, secures a landmark victory against social media giant Twitter in a fierce trademark dispute. The Munich Court's ruling not only reaffirms TiPJAR's exclusive rights to the "Tip Jar" name but this David vs. Goliath legal battle underscores the importance of intellectual property rights, even for small start-ups.