business strategy
The Digital Transformation: How Small Businesses Can Stay Ahead
The digital era is not on the horizon; it’s here, altering the business landscape in profound ways. Small businesses, often regarded as the backbone of the economy, find themselves at a crossroads: adapt to digital transformation or risk obsolescence. This…
Ethical Consumerism’s Impact on Brands
It is no longer enough for companies to simply sell products; they must also align with consumers’ values and ideals. As Harvard Business Review aptly put it, “Ethical Consumerism Isn’t Dead, It Just Needs Better Marketing.” What is the influence…
Google Under Scrutiny: U.S. Justice Department Delves into Search Engine’s Mobile Dominance
U.S. Justice Department investigates Google's mobile search practices in a pivotal antitrust trial. Chris Barton's testimony reveals company's strategic dealings with phone manufacturers.
Heading up the HR department
The role of a chief human resources officer (CHRO) involves overseeing all of a company’s staff management and labour-relations practices. Just a few of the trends and priorities you may find yourself focusing on include: scarce, yet expensive talent; global supply constraints; economic pressure; ways to enhance the employee experience; the importance of change management; and working on leader and manager efficacy, reveals Charles Edelstein of Executive Placements.
How to Connect with Your Audience By Building a Unique Brand & Story
Discover how to captivate your audience by building a unique brand & story. Use authenticity, consistency, and emotional appeal to engage effectively.
Meta Drops the Verse: AI Takes Centre Stage as Profits Fall and Rivals Turn Up the Heat
Meta shifts focus to AI amid profit declines, faces challenging competition and investor concerns over spending and infrastructure.
Smashing the Glass Ceiling: 4 Practices To Reinvent Your Business
Changing your business is about becoming aware of your significant failings even if they do not appear as those. The one constant in running a business is that change has to be at the forefront. But change can be a…
3 Technologies That Boost Sales for Businesses
For any business, making consistent sales is the lifeblood of all operations. Without it, many companies will collapse within a short period. Moreover, with the changing dynamics in the commerce world, business owners have no choice but to adopt varied business…
Great Tips For Starting A New Business
So you are thinking of starting a new business, this can be both exciting and daunting at the same time. If you are new to starting a business you might not know where to start. There are so many tips…
4 Ways To Strengthen The Perception Of Your Business
Are you interested in changing the perception of your business on the market? This is often an important step to take when you are trying to build up your company brand and grow your reach, particularly online. Here are some…
Dealing With The Aftermath: Adjusting your business model in 2021
If 2020 didn’t put your business through the ringer then you’re one of the lucky ones. This is nothing to be ashamed of but it’s fair to say, and certainly, no secret, that most haven’t been so fortunate. Many businesses…