communication

How the power of persuasion goes way beyond mere advertising

Persuasion has become fundamental to shaping people’s view of what is attractive or unattractive, good or bad, acceptable or unacceptable. In essence, it has changed human interaction itself to the extent that consumption – rather than class, region, geography or occupation – has now become the primary form of self-identity and self-expression.
Persuasion has become fundamental to shaping people’s view of what is attractive or unattractive, good or bad, acceptable or unacceptable. In essence, it has changed human interaction itself to the extent that consumption – rather than class, region, geography or occupation – has now become the primary form of self-identity and self-expression.

BETWEEN THE HEADLINES

There is a continual debate over what is more important, your spirituality or your business success. Most people we asked told us that "Spirituality is at the core of their business success" and few confirmed that "Spirituality is more important than business" or ‘Spirituality is my business"
There is a continual debate over what is more important, your spirituality or your business success. Most people we asked told us that "Spirituality is at the core of their business success" and few confirmed that "Spirituality is more important than business" or ‘Spirituality is my business"