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How To Launch Your Condiment In Time For Barbecue Season

Eventually, this cold winter will pass and before you know it, everyone will want to go back outdoors again and enjoy a barbecue. It's the perfect time to launch your condiment so your product is placed at every tableside, barbecue grill and oven when it's time to have a cookout. Condiments are essential for a cookout but it can be difficult to market them because there are so many choices and the categories are just as complex as sauces. You’ll need to get a few things out of the way before you launch your product physically. A risk assessment is required so you know the costs and benefits of your marketing campaign. Then you need to plan the budget and then you will be ready to plan the physical launch party. It's exciting but it's hard work, so let's jump in.

Eventually, this cold winter will pass and before you know it, everyone will want to go back outdoors again and enjoy a barbecue. It’s the perfect time to launch your condiment so your product is placed at every tableside, barbecue…

Sovereign Magazine
25/03/2021