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Mrs Hinch and Zoella: how internet influencers shot to literary stardom – with a very outdated view of women

She has a cockerspaniel called Henry and would rather sew than go out clubbing. Barely a year ago, she was an unknown hairdresser from Essex in the south-east of England. Now Mrs Hinch – aka Sophie Hinchliffe – is an internet sensation, famous for her super bubbly cleaning tips and her regular updates about her husband and imminent first child.