Tag social media

How the power of persuasion goes way beyond mere advertising

Persuasion has become fundamental to shaping people’s view of what is attractive or unattractive, good or bad, acceptable or unacceptable. In essence, it has changed human interaction itself to the extent that consumption – rather than class, region, geography or occupation – has now become the primary form of self-identity and self-expression.

Mrs Hinch and Zoella: how internet influencers shot to literary stardom – with a very outdated view of women

She has a cockerspaniel called Henry and would rather sew than go out clubbing. Barely a year ago, she was an unknown hairdresser from Essex in the south-east of England. Now Mrs Hinch – aka Sophie Hinchliffe – is an internet sensation, famous for her super bubbly cleaning tips and her regular updates about her husband and imminent first child.


 ‘Use More Hashtags!
Using just a single hashtag has shown to increase engagement by 12.6%. The sweet spot according to a recent study appears to be somewhere between 11 and 30. With 30 being the maximum which Instagram allows.

You can also hide your hashtags in the comments so it doesn’t look as spammy. To make them “invisible” simply follow your hashtags with five periods, each one on a line by itself and no space after periods. If you post this in your first comment, your followers will just see […] after your name in the photostream.

Branded hashtags are also incredibly effective in helping you create a community around your Knowledge Commerce business. You can see one of ours at #kajabihero’ Phil Britten